Get Traffic from Pinterest Pin to Your Blog/Website will increase your Website Traffic. You can use Pinterest to drive more traffic to your your website and increase your online business
Here's Top 15 Ways to Use Pinterest to Drive Traffic to Your Blog/Website :
1. Name your profile and confirm your website:
Include the name of your business in your profile name and in your username, if possible. Confirm your account so that your profile appears higher in profile search results. Provide a description of your business and the type of stuff you Pin.
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2. Get the official Pin It button:
Increase the chances of your Pins appearing in search results by installing the Pin It button. The more times Pinners add things from your website, the more credibility it has, which means it has a better chance of appearing in search results. Make sure to pre-fill suggested descriptions with useful text on your website, too. Pinners frequently keep the suggested descriptions.
3. Use Rich Pins:
This is a powerful way to increase both your search impressions and clicks. Rich Pins add more textual content to your Pins, helping them rank better. Rich Pins have extra information and stand out more on the grid, helping drive clicks.
4. Create a Blog Board
Create a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.
Make the title of your Pinterest blog Board the same as your blog page title. For example, if you’re an Etsy store, and you blog about crafts and DIY projects, name your Pinterest blog Board the same as your website blog name, such as “Crafts and DIY Blog”, or “My Etsy Blog”.
Naming your Pinterest board with keywords makes it more likely to show up in search engines too.
When you write a blog post, Pin it to your blog Board. Include:
- A brief summary, or quote, from the article
- A great image that represents your post (we’ll talk more about the importance of images on Pinterest soon)
- A link directly to your blog article
5. Create Lifestyle Related Boards
You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.
When you Pin blog articles this way, include:
- A brief summary or quote from the article that relates to the theme of your Board
- A great image that emotionally connects with your Board theme
- A link directly to your blog article
You can cross-Pin your blog articles in your different Boards, too. Just don’t do this too much, as your Pins show up in your Followers’ feeds, and you don’t want to ‘spam’ them with the same link over and over.
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6. Images, Images, Images
Pinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice Pinners to click through to your blog post.
Think of Pinterest as a lusciously enjoyable glossy magazine. It is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out, and invoke them to click through to your blog post.
7. Engage on Pinterest
Like any good social marketer, you need to engage with your Followers. This is true when you want to turn your Pinners into your blog readers, too. The more you engage with people on Pinterest, the more likely they’ll also want to connect with you on your blog, and other sites.
So how do you engage on Pinterest? There’s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too.
Here are a few tips to engage on Pinterest:
- Pin good, original and relevant content
- Pin often and consistently so your Pins get seen in your Followers’ feeds
- Return the favour and follow your Followers
- Check out your Followers’ Boards and Pins for good content ideas they like
- Ask questions that are answered in your blog
- RePin, like and comment on your Followers’ Pins, when you really think they’re great
- RePin industry leaders, and other great content your Followers will like
8. Make Your Blog Post Pins Easy to Find
Pins on Pinterest are indexed within the site, as well as search engines like Google. Make sure you are practising good SEO techniques when posting your blog post Pins on the site.
The first thing you need to do is to make sure your Pins are actually searchable. Check your account settings, and make sure your “Search Privacy” setting is set to allow for public search engines to find you!
Here are a few more SEO tips for Pinterest:
- Use your blog title as your blog Board title
- Use relevant keywords to describe your post
- Include hashtags if you can’t find a way to use the keywords in your description
- Use keywords in your image ‘alt’ tags
9. Make a Contest Board
A great way to drive traffic to your blog is to post engaging, interactive content on it. Run contests directly on your blog. Then Pin it to your contest specific Board on Pinterest.
This is different than a “Pin it to Win it” type contest. When you host a contest on your blog, your goal is to drive traffic directly to your website. Promote it on your Pinterest site, to garner more participation.
Contests are very engaging, and will drive a lot of traffic to your blog. Make a contest PinBoard, and Pin your blog hosted contests on it.
10. Feature your Blog Writers
Generally speaking, the more your Pinterest Followers know about you, the better the relationships you’ll have. This works if you want to develop better traffic to your blog too. Let your Followers get to know the faces behind the articles. Make a fun, personable Pinboard that showcases your blog writers.
When you Pin to a Blog Writers Board you could:
- Include a personable face of the author
- Write a short bio, with a quirky, lifestyle (such as cooking) related hobby
- Include a short quote from the blog post, and attribute it to the author
11. Include a “Pin it” Button on Your Blog
When your blog articles are shared by your readers, your readers’ friends and Followers are more likely to read it too. It’s kind of like word of mouth marketing for your blog.
To get this, make sure you have a “Pin it” button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.
A “Pin it” button is simple to set up. Go to the “ Pin it” Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it.
Paste the code for the “Pin it” widget onto your website.
According to Pinterest, the “Pin it” buttons can create a massive increase in referral traffic back to your site.
Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.
12. Use Article Pins
Article Pins were announced just a few weeks ago. They are similar to Pinterest’s other newish Rich Pins, such as Product Pins, Recipe Pins and Movie Pins.
The Article Pins share more data than a regular “Pin it” button. When they’re Pinned, they automatically include information such as headline, author, story summary, and link. They can even include a logo and byline image.
For driving traffic to your blog site these Pins will add an incredible boost. According to Tech Crunch, early adopters have been using the Article Pins to great success. They report that Buzz Feed, for example, now boasts Pinterest as their top traffic referrer.
You need to apply to Pinterest in order to add Rich Pins to your site. Before you do, you have to have a blog site that meets the Rich Pin requirements, and you need to add particular metatag data to your site. Read the Pinterest Developers Rich Pinsite for more details.
13. Write compelling, targeted descriptions but careful with hashtags:
Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.
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14. Craft useful board names and descriptions:
To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.
15. Find your niche:
If you think Pinterest is only about fashion and recipes, think again. Pinners frequently search for tattoos, humor, art, sports and travel, too. High search volumes and low competition in these topics can be attractive to businesses that want their content to be more discoverable in search. What if your business is in a category that’s more competitive? Find your niche. Your Pins of mother of the bride dresses are more likely to be discovered than Pins of wedding dresses.
Source : Internet
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